Mumbai, March 22 (IANS) The makers of Anushka Sharma and Diljit Dosanjh starrer "Phillauri" have already recovered Rs 12 crore from satellite and music rights before the release of the movie, and are happy that it has turned out to be a "profitable venture".
The makers credit this to "controlled costs and recovery" of the movie, which has been made on a budget of Rs 21 crore, including marketing and distribution, read a statement from Fox Star Studios.
"The film's cost was absolutely correct and with us recovering Rs 12 crore already from satellite and music before the release of the film, 'Phillauri' is a profitable venture. We are now eager to see the reaction of audiences and we are hopeful that they will embrace the film," said Vijay Singh, CEO, Fox Star Studios.
"Phillauri" -- about a friendly ghost played by Anushka -- is directed by debutant Anshai Lal. It has been produced by Anushka's home banner Clean Slate Films along with Fox Star Studios.
Set in Phillaur, Punjab, the film which is releasing on Friday, is said to be a fun family entertainer.
"It's a special film for us after back to back successes with 'Jolly LLB 2' and 'Badrinath Ki Dulhania', we are excited to be releasing 'Phillauri' - a high concept film with a big heart. We were bowled over with the concept of the film and immediately decided to back it," Singh added.
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Doraiah Chowdary Vundavally is a Software engineer at VTech . He is the news editor of SocialNews.XYZ and Freelance writer-contributes Telugu and English Columns on Films, Politics, and Gossips. He is the primary contributor for South Cinema Section of SocialNews.XYZ. His mission is to help to develop SocialNews.XYZ into a News website that has no bias or judgement towards any.