From fan zones in the K and L blocks at the Eden to organising a photo exhibition commemorating India's 500 Tests, CAB is leaving no stone unturned to bring people to the ground.
Players of both teams as well as former Bengal captains will be given specially-minted silver coins as India will play their 250th five-day match on home soil.
But all such efforts have so far failed to attract spectators, with the ticket counters wearing a desolate look.
"Ticket sales haven't been great," a source in the know said.
CAB President Sourav Ganguly has recently expressed concern over the general apathy towards watching Tests and hoped their endeavours would see positive results.
"We are trying our best. I can only hope there will be a crowd during the five days," the former India captain had said.
The fact that the second Test is getting underway on the day of Mahalaya, a precursor to Durga Puja - the biggest festival in this part of the world - is also a contributing factor to the general disinterest among the locals.
A motley group of autograph seekers were seen quizzing the security personnel on Wednesday morning about the photo exhibition slated to take place on the first day of the five-day affair.
Legendary batsman Sunil Gavaskar and head coach Anil Kumble are expected to hold a talk show during lunch inside a canopy filled with select pictures of India's fabled journey in the longest format of the game.
This is the first time a Test match is being played at the Eden Gardens in the month of September.
The India Meterological Department has forecast thundershowers and thunderstorms on the first four days of the match.
