EVC adds Bollywood power to upcoming edition

Mumbai, Sep 8 (IANS) Come December -- and Enchanted Valley Carnival (EVC) will be back with its fourth edition with more power and Bollywood music. The multi-genre festival will be held at Aamby Valley City in Pune from December 17-18.

After Universal Music Group's alliance with Twisted Entertainment, EVC has evolved itself.

The two-day festival -- where attendees are treated to a camping experience -- will not only feature electronic dance music (EDM), techno and indie but will also see two new additions of Bollywood and international pop, read a statement.

Devraj Sanyal, Managing Director and CEO, Universal Music Group South Asia, said: "Being a 'Made in India' festival and only having international English or EDM music didn't make sense to us from the long term. We were clear from the start that we wanted to be the Indian Glastonbury where anyone who listens to any form of music must find something in EVC for themselves."

The line-up is yet to be announced.

Shoven Shah, Founder, EVC and Director, Twisted Entertainment (M), also stated: "We have a power-packed line up of international and Indian artistes for every major genre this year which we can't wait to unveil."

Last year, music artistes like Tiesto and Fatboy Slim headlined the festival, which will also offer world cuisine through the Culinarium, a round-the-clock food fiesta. And adventure sports is another aspect of the event.

The early bird festival tickets for the 2016 edition of the festival will be available from Friday.