Flipkart most preferred e-commerce platform: Survey

Bengaluru, Sep 7 (IANS) Flipkart has been chosen as the most preferred e-commerce platform ahead of Amazon, Snapdeal, Paytm and Shopclues, a latest survey revealed on Wednesday.

The "E-tailing Leadership Index" survey was conducted by research firm RedSeer Consulting for the May-July period.

The quarterly survey was conducted among 3,000 online shoppers across 30 cities and was split between population with equitable distribution of age group and gender.

Flipkart scored the highest in all the three pillars -- most trusted brand, best value proposition and great buying experience -- on which the overall performance of various etailers was decided in the survey.