"We look forward to the foray contributing significantly to our growth and profitability in the years ahead," Ashish Dikshit, Business Head - Madura Fashion & Lifestyle, Aditya Birla Fashion and Retail Ltd., said in a statement.
Ashok Pathirage, Chairman of Softlogic Holdings PLC, added that Peter England is a great menswear brand and they are pleased on this occasion to open their new flagship brand store in a key location of Colombo.
"The demand for a quality all - encompassing menswear brand has been keenly felt among the urban male audience, a gap that we have wanted to fill for some time with the right brand," he shared.
