He said in the ongoing Rio Olympics, people should continue supporting the athletes who haven't performed as per expectations, so that they can perform well in the future.
"Some results were not up to the expectations but to see the Indian athletes doing well in future, we have to support our players," said the batting maestro in a programme here.
The 43-year-old also extended his good wishes to grappler Sakshi Malik, who clinched India's first medal at Rio and shuttler P.V. Sindhu, who on Friday reached the final of the women's singles badminton event.
Sakshi came back from behind to defeat Aisuluu Tynybekova of Kyrgyzstan in a bronze medal match while World No.10 Sindhu registered a 21-19, 21-10 triumph in the semi-finals over No.6 Okuhara to become the first Indian shuttler to enter an Olympics badminton final.
On being asked about wrestler Narsingh Yadav's doping fiasco, Tendulkar refused to comment.
The Court of Arbitration for Sport (CAS) upheld the World Anti Doping Agency's (WADA) ruling against the clean chit given to him by the National Anti Doping Agency (NADA) in a doping violation case here on Thursday.
The ad-hoc division of the CAS, which met to hear the WADA's appeal against the clearance to Narsingh by India's National Anti Doping Agency (NADA), also slapped a four-year ban on the Mumbai wrestler.
