Storytelling emerged as the winning ingredient for Indian viewers, with six of the 10 advertisements running far longer than the typical 60-second television commercial, said Leaderboard -- the list of advertisements and promoted videos that resonated the most with Indian audiences during the first six months of the year.
Based on the average watchtime per advertisement, it is clear that customers are willing to invest their time and attention on advertising that is narrative-driven and takes audiences along on a journey, a statement said.
Advertisements of Bajaj, Hitachi, Royal Challenge Sports Drink, Star Sports, Samsung, Coca Cola, Pepsi and Ariel captured people's attention.
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