Shah Rukh thrilled over D’Décor’s digital step

Mumbai, June 30 (IANS) Furnishing brand D'Décor will be launching a digital interface D’Assist with brand ambassador Shah Rukh Khan here. The superstar says the digital platform will simplify the process of selecting home fabrics making it an “enjoyable experience”.

D’Décor, touted as the world’s largest producer of upholstery and curtain fabrics, will launch D’Assist on Thursday here in the presence of Shah Rukh along with the brand's Managing Directors Ajay Arora and Sanjay Arora, read a statement.

D’Assist will enable consumers to search and filter fabrics as per individual taste and preference, assist in fabric calculation and cost as per the budget and gives tips on new trends, looks, new product launches and promotional schemes.

The “Dilwale” star is happy about the new virtual concept.

“I am thrilled to see that D’Décor is constantly revolutionising the home décor space with their innovative solutions. With the launch of the digital interface D’Assist, selecting home fabrics will now become a simple and enjoyable experience,” Shah Rukh said.

Additionally, D’Assist will make business smoother for the sales associates thereby enhancing the experience at the B2C (business to consumer) level as well as B2B (business to business) level.

Through D’Assist, one can make online purchases and scan over 10,000 designs. Further, one can filter, choose and shortlist their favourite designs. The digital interface will be available in D'Decor brand outlets and multi-brand outlets through iPads.

In a joint statement, Ajay and Sanjay also shared that the main aim is to present plethora of options in front of shoppers.

“At D’Décor we constantly work towards enhancing the home décor experience for our patrons through innovative solutions. With the launch of D’Assist we aim to make the shopping experience more enjoyable and imaginative,” they said.