Noida: Actor Shah Rukh Khan during the launch of KidZania Delhi NCR, in Noida, on May 31, 2016. (Amlan Paliwal/IANS)
Mumbai, June 30 (IANS) Furnishing brand D'Décor will be launching a digital interface DAssist with brand ambassador Shah Rukh Khan here. The superstar says the digital platform will simplify the process of selecting home fabrics making it an enjoyable experience.
DDécor, touted as the worlds largest producer of upholstery and curtain fabrics, will launch DAssist on Thursday here in the presence of Shah Rukh along with the brand's Managing Directors Ajay Arora and Sanjay Arora, read a statement.
DAssist will enable consumers to search and filter fabrics as per individual taste and preference, assist in fabric calculation and cost as per the budget and gives tips on new trends, looks, new product launches and promotional schemes.
The Dilwale star is happy about the new virtual concept.
I am thrilled to see that DDécor is constantly revolutionising the home décor space with their innovative solutions. With the launch of the digital interface DAssist, selecting home fabrics will now become a simple and enjoyable experience, Shah Rukh said.
Additionally, DAssist will make business smoother for the sales associates thereby enhancing the experience at the B2C (business to consumer) level as well as B2B (business to business) level.
Through DAssist, one can make online purchases and scan over 10,000 designs. Further, one can filter, choose and shortlist their favourite designs. The digital interface will be available in D'Decor brand outlets and multi-brand outlets through iPads.
In a joint statement, Ajay and Sanjay also shared that the main aim is to present plethora of options in front of shoppers.
At DDécor we constantly work towards enhancing the home décor experience for our patrons through innovative solutions. With the launch of DAssist we aim to make the shopping experience more enjoyable and imaginative, they said.
