London, Jun 18 (PTI) Orlando Bloom has launched a new production company with China's Bliss Media.
The 39-year-old star is most famous for his on-screen roles in movies such as "Pirates of the Caribbean" and "The Lord of the Rings", but will tackle a new role in his company BlissBloom Productions, it was announced at the Shanghai International Film Festival.
Bloom will run the venture alongside Bliss Media's CEO Wei Han.
He will still continue with his parts in front of the camera too, as the first offering from the business will be action thriller "Smart Chase: Fire & Earth", which the actor will star in.
The 21 million pound movie is set in Shanghai and follows a private security agent who finds himself in a spot of bother as he attempts to take a valuable antique out of the Chinese city.
