INOX cinema to raise awareness about yoga

New Delhi, June 17 (IANS) INOX Leisure Ltd (INOX), a cinema exhibition chain, has teamed up with Isha Foundation to celebrate the International Day of Yoga (IDY) on June 21 by giving yoga a modern twist.

Isha Foundation is a spiritual organisation.

#YogawithINOX, the first of its kind initiative by a movie exhibitor, will be brought alive at over 100 INOX cinema properties to provide an interactive experience to the movie-going individual.

The hour-long film is a short story of young people seeking to know about yoga. One of the aspects of the film is how yoga can be used for personal transformation, a statement said.

It will focus on the importance of yoga in our day-to-day lives and engage audiences through a 15-minute interactive capsule of “Upa-Yoga”.

Rajeev Chakrabarti, Chief Managing Officer, INOX Leisure Ltd, said: “The spiritual dimension we have added, breaks all those limitations in a different way."