Bangalore, June 10 (IANS) Virtual hotel chain Nida Rooms has announced a partnership with Via.com to enable customers of the travel and hospitality industry aggregator customise holidays with a wider selection of over 3,500 hotel rooms in Asia.
"This strategic partnership enables NIDA Rooms to reach out to more travellers, as Via.com has served over 70 million guests in Asia," Kaneswaran Avili, chief wxecutive of Nida Rooms and former Chief Commercial Officer of Spicejet, said in a statement on Friday.
"Nida Rooms and Via.com hold similar offerings -- value-for-money products for customers."
Avili added that Via.com, one of the top largest online travel agency in Asia, especially in the B2B segment in India, has been introducing new offerings to customers to make the logistics for holidaying simple.
"This partnership will be a big step forward in our journey to offer the absolute best value to our customers," said V. Swaminathan, Chief Executive of Via.com that has its footpring in India, the Philippines, Indonesia, Singapore and the UAE.
Each of these countries having more than 90,000 resellers offering comprehensive travel products.
Nida Rooms partners with selected hoteliers and secures certain number of rooms. Those rooms are branded as Nida Rooms and are offered through various online channels, mainly their Web site and mobile applications in Google Play Store and Apple App Store.
"In a short span of eight months, we have secured over 3,500 hotel partners located strategically throughout Thailand, the Philippines, Indonesia and Malaysia. We will be continuously expanding our reach in Asia with immediate plans to penetrate markets like Vietnam," said Avili.
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