Mumbai, May 19 (IANS) The ninth edition of the cash-rich Indian Premier League (IPL) has reached a massive viewership of 335 million, Sony Pictures Networks India announced on Thursday.
Official broadcasters of the Twenty20 cricket tournament, Sony Max, Sony Six and Sony ESPN -- part of Sony Pictures Networks India -- have created newer benchmarks reinforcing Indias love affair with the countrys biggest sports tournament.
The tournament with a cumulative reach of 335 million has now been seen by more than 50 percent of Indias pay television households. With this IPL 2016s reach grew 54 percent over its opening week reach.
Any single prime time game in IPL has been seen by an average 84.4 million viewers which is higher than Indias biggest television market -- Uttar Pradesh.
Sony Six and Sony ESPN together were at 238 GVM and surpassed the entire sports genre which stood at 27 GVM.
After IPL, Sony will turn to the world's most popular sport, football, as it will live broadcast the Euro football championship to be held in France from June 10 to July 10.
