Having built and supported over 450 schools till date that will impact the lives of over 8,00,000 underprivileged children, P&G’s flagship Corporate Social Responsibility program P&G Shiksha continues to march forward with the motto ‘Padhega India, Badhega India’. Now in its 12th year, P&G Shiksha continues to make critical infrastructure and learning interventions by building and supporting schools across the country thereby providing underprivileged children with access to education. Taking the programme ahead this year, P&G Shiksha launched ‘Shiksha Superheroes’ a campaign to acknowledge consumers, the real-life superheroes who make a simple brand choice of buying P&G products and contribute to this noble cause impacting the lives of thousands of underprivileged children.
Joining the movement this year, actress Lavanya Tripathi donned the avatar of ‘Shiksha Superhero’ for the students of P&G Shiksha School in Hyderabad. Lavanya emphasized the importance of education in the lives of children and encouraged the people of Hyderabad to be Shiksha Superheroes by simply choosing P&G Products and contribute to the education of underprivileged children. Lavanya shared her school memories with the children and was very impressed with the confidence, intelligence, and exuberance demonstrated by them.
