Hyderabad designer Architha Narayanam, showcases her exquisite collection – ‘Songstress of Love’ at the Iffd India Runway Week!

Showstopper Shriya Sharan enthrals the audience

Hyderabad, April 20th, 2016: Hyderabad's celebrated designer Architha Narayanam, known for her designs reflecting the rich Indian tradition, showcased her exquisite collection - ‘SONGSTRESS OF LOVE’ at the Iffd India Runway Week, held at Delhi. The stunning Shriya Sharan enthralled the audiences as the showstopper for the designer. The collection had overwhelming response from the fashionistas.

‘SONGSTRESS OF LOVE’ is a symbol of fidelity as it eternally pairs with the buds of love. The collection is all about the dainty collaboration of textures into beautiful motifs with Indian essence and the color pallet with a well-balanced contrasts and pastels. The designs are derived from the enchanted forest where the mystery and nature are sublimely together.

The young designer Architha Narayanam has made a mark in the fashion industry by her ability to envision the look of the clients for their most important day in their life - 'Wedding.' Her exclusive creativity made a mark in the industry of Bridal Wear. Having designed for brides all across the world, her specialty lies in delivering even the heaviest intricate work dress within 24 hours. She has travelled across various parts of the world customizing & designing for Indian Weddings, especially in USA where many Indian families have invited her to customize designer ensembles for Weddings & parties. Architha has designed for many beach weddings, exotic location weddings and many more as Destination Wedding is the "Buzz" word among NRIs. She was the exclusive costume partner for the recent IIFA Utsavam. She has designed and styled many actresses like Shriya Saran, Rakul Preet, Shradda Das, Adah Sharma, Pranitha Subhash, Meenakshi Dixit and many more for the Indian film industry for their movies and exclusive events like IIFA, GIMA, SIMA and many more.