New Delhi, April 14 (IANS) Branded budget hotel marketplace OYO Rooms on Thursday announced a tie-up with Biotique, a leading brand for personal care products, to enhance in-room experience for the travellers.
"With this tie-up, we are offering a predictable hotel stay experience to the next level. We have already started receiving appreciation from customers who are delighted to find popular Biotique products stocked in their room," said Ritesh Agarwal, founder and CEO, OYO Rooms, in a statement.
Biotique products will now be stocked at over 65,000 rooms in OYO's network, spanning over 170 cities in India.
"With this partnership, all OYO guests can experience our range of skin and hair care products developed from natural ayurveda. The partnership will help us expand our reach and cater to a new segment of customers," said Vinita Jain of Biotique.
As part of the tie-up, Biotique is providing co-branded personal-care kit comprising body wash, lotion, shampoo and soap specially packed for OYO.
