Paris, April 3 (IANS) Fashion house Roberto Cavalli's chief executive officer Renato Semerari claims he has strengthened the brand.
Semerari believes that his restructuring of the fashion label to make it more appealing to a younger audience, part of which saw him recruit brand Emilio Pucci's former creative director Peter Dundas in 2015, has refreshed the perception of the business, reports femalefirst.co.uk.
"It was an important message, aiming for a younger customer and more ready-to-wear for the day, but the response was varied. February's show was much better, Semerari told fashion industry trade magazine WWD.com.
"We'll see what happens with the facts, but we believe that the message of a young woman, the re-balance of day-wear and evening-wear has remained and we've strengthened the luxury component. We've received a positive response from press and clients alike, he added.
