"We aim to work more on collections and shows as per international formats, hence less on runways and more focus on accessibility which you will see shortly on online and e-commerce platforms. We feel that e-commerce and todays world needs more novelty than a collection every six months, Hemant told IANS.
The designer organised a special press preview of the spring summer 2016 collection of their brand GENES - Lecoanet Hemant.
Ask about the inspiration for the designs, Hemant said: The Spring Summer16 collection is inspired by two iconic decades - the swinging sixties and seventies. With sequined embroidered blouses, cutwork dresses, floral shorts and appliqué separates for women; the new collection brings fresh, stylish perspective to the season.
GENES - Lecoanet Hemant was launched last year keeping in mind that the urban cool generation who we are open to experimenting with their looks.
Thats the genesis of the brand to create Fashion for Life. The latest collection consists of fabrics such as denim patchwork, printed discontinued matrix stripes etc. for impeccable fits. The collection is available in hues of white, black and navy blue, there are pops of dry henna and burnt tangerine for work, play or celebrate, he said.
The designers are one of the rare faces in the fashion Industry who believe in showing fashionable yet breathable clothes - they have repeatedly worked with weavers and artisans in the past to obtain organically conceived and manufactured collections.
Ask Hemant about his take on the textile industry now and he said: I wish the textile industry would propose more novelty based on Research and Development. With newer textiles, including new takes on traditional textiles the world would be able to rediscover the treasure trove we have.
When it comes to the brand's future plans, the brand is in the process of reinforcing it's retail presence, on as well as offline. This means we shall be available in many more portals and are exploring the right retail partners
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