Twitter has also reportedly removed the "hide media" option which will enable tweets with media to be expanded by default.
The embedded timelines also have in-line sharing on every tweet to facilitate easy retweeting, the report added.
All existing timelines will also be upgraded automatically but will maintain the current sizing and customisation preferences.
Publishers "need a powerful visual storytelling tool to truly engage your users, so weve built an embedded grid which displays your curated content in a rich, responsive, media-forward format, Twitter wrote in an earlier blog post.
The move gives publishers and developers more control in how tweets around specific conversations can be featured.
The design is part of an effort by Twitter to show that its technology and service can have an impact outside of its domain.
Embedded tweets power more than one billion unique visitors to developer apps and sites each month.
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