London, Feb 9 (PTI) Model-TV personality Sam Faiers has been forced to pay out 100,000 pounds to a hair extension firm after she allegedly broke her contract by promoting a rival brand.
The former "TOWIE" star, who has earned an estimated 4.2 million pounds since 2010, became entangled in a bitter dispute with Additional Lengths after she allegedly broke her ambassadorial contract with the firm by promoting a rival product in 2011, reported Female First.
Additional Lengths owner Victoria Lynch said, "The whole situation has been a nightmare. We could have had an ambassador who actually did their job and made us bigger than ever. Now we have to start a new marketing campaign."
The 25-year-old reality TV star, who was paid 12,500 pounds to be the face of the brand, found herself in hot water just three months after she landed her deal in 2011 when she tweeted about hair extensions ruining girls' real hair.
